Urban Grocery Celebrates Full Store Hours, Unveils Mural
Created on Tuesday, 03 January 2012 16:30
Written by Kari Nel Lang
FOR IMMEDIATE RELEASE
Fertile Underground Grocery, 1577 Westminster Street, Providence, RI 02909
Community grocery celebrates launch of full store hours, unveils mural
Large scale agricultural mural honors start-up backers, kicks off soft opening
Providence, Rhode Island – January 3, 2012 – Fertile Underground Grocery will host a “Soft-Boiled Opening Celebration” this Friday, January 6th, to mark its 2012 expansion of hours and inventory, and to commemorate the completion of a large scale agricultural mural gracing the store’s light-filled interior on Providence’s west side.
The vibrant mural, designed by lead artist and Fertile Underground co-founder Dauna Jean Noble, depicts a vision of agriculture flourishing around Providence, and represents the values of Fertile Underground and urban locavores who uphold a world where greenlife overcomes concrete. The sprawling painting also playfully pays tribute to the Kickstarter backers who helped raise seed funds last spring to support the store’s opening.
“This mural is not just a decoration to our store, but a community generated statement about living in better accord with nature,” said Noble. “Fertile Underground and the people of the west side can hold a vision for a better way to feed ourselves, and be proactive about creating a lifestyle by which we can all live more sustainably.”
Having reached phase one of its inventory plan, this Community Supported Grocery launches its “Soft-Boiled Opening” on Friday to show off a wide variety of local staples, produce, household goods and treats, all chosen with a conscience and with a sustainable lifestyle as the bottom line. Also featured will be breakfast, lunch and dinner specials in the Fertile Café and produce specials in the Grocery.
This event rings in the store’s new hours of operation for 2012. Fertile Underground Grocery and Café are now open 7 days a week: 8am to 7pm Monday through Saturday, and 8am to 3pm on Sunday.
Fertile Underground is a worker-cooperative that functions as a traditional grocery, and is focused on the distribution of real food, produced without the use of chemicals and excess packaging. It was conceived by a group of artists conversing about ways to directly address issues of food access in urban communities, personal health in modern life, connection to nature and creative processes.
Watch for a future announcement of the store’s Grand Opening Celebration, slated for February, when key features will be in place such as the capability to accept SNAP benefits and more local herbs and bulk items on the shelves.
Fertile Underground Grocery’s “Soft-Boiled Opening Celebration” takes place all day on Friday, January 6, but enjoys a special honoring of the mural between 4pm and 7pm. Fertile Underground Grocery is located at 1577 Westminster Street, Providence. MEDIA WELCOME – event features GREAT VISUALS.
Fertile Underground Grocery is dedicated to making fresh, local and organic produce available to the West End community year round. Our goal is to be a full service, small-scale grocery serving the needs of the neighborhood. We are focused on providing foods that are healthy, grown in cooperation with the Earth, and realistic in regards to perpetual food systems, fair food access and affordability.
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